Your best counter guy is retiring. His knowledge doesn't have to.

Blocks is an AI expert trained on your catalog, your pricing, and your veterans' know-how. It answers the hard technical questions and turns them into accurate quotes, priced from your live price file.

See it answer & quote

JMContractor · on the phone

“Condenser died on a 4-ton R-410A system. What A2L replacement matches this air handler, and is it AHRI-rated?”

Blocks · your AI product expert checking stock & pricing

Matched from your stocked lines

• 4-ton A2L condenser · R-454B
• Pairs with the CNPVP air handler already on the job
• AHRI-matched pair
• Coil compatible
• Branch stock
• 3 on the shelf · 2 at Aurora
• Your price (contract) $3,842.00
• Sources · AHRI certificate · spec sheet · your price file

Build the quote

Enterprise-grade security & compliance

Built to work with

• Epicor Eclipse
• Prophet 21

The knowledge that built your business is walking out the door.

Independent supply houses win on one thing the nationals and Amazon can't copy: people who know the product. The counter veteran who can cross a discontinued fitting from memory. The inside sales rep who catches a code issue before it costs the contractor a failed inspection.

That advantage is aging out. Across plumbing, HVAC and PVF distribution, 101,000 employees, 27% of the industry's workforce, are expected to retire within ten years (ASA labor study). As one industry veteran put it: that knowledge lives entirely in their head, and when they retire, it walks out the door with them.

Meanwhile, the questions are getting harder, not easier. The A2L transition alone rewrote the catalog with thousands of new SKUs, new matchups and new install rules, and put equipment costs up 40%+ since 2019. Every regulatory cycle punishes whoever's product knowledge updates slowest.

And your contractors won't wait. 83% already buy from three or more suppliers, and 70% shift spend the moment a supplier underperforms (HARDI Voice of the Contractor). Every unanswered phone, every "let me check and call you back," every green kid at the counter is share-of-wallet leaking to the competitor down the street, or to Ferguson.

The expertise cliff

Veterans are retiring faster than you can hire, and new hires take years, not months, to stop saying "let me ask someone."

Slow quotes lose quietly

Complex quotes take hours you don't have. When a quote takes more than a day, the contractor has often already bought from whoever answered first.

The giants are arming up

Watsco built its own AI product expert for its contractors. Ferguson keeps buying your neighbors. The tool gap is compounding.

One expert. From the first question to the quote that wins it, and the next sale after that.

Blocks isn't a chatbot bolted onto your website. It's a working teammate that knows your catalog the way your best people do, and does the work, not just the talking.

Every rep answers like your best expert

Ask it anything about the catalog: cross-references, substitutions, spec and code questions, A2L matchups, venting rules, lead-free compliance. Answered instantly from your own catalog and price file.

• Your newest hire answers like a 30-year veteran on week one
• Your veterans stop being the bottleneck for every hard question
• Every answer cites the spec sheet, price file, or install manual behind it

Quotes built while they're still on the phone

Send it an RFQ, a materials list, an emailed PDF, a voicemail, or just the conversation itself.

• Matches the items, including alternates for what's not in stock
• Applies the right customer pricing from your live price file
• Your rep approves and sends it in one click

Reps walk in already briefed

Before every customer visit or call, Blocks hands the rep a one-page brief on the account. Ten seconds of reading replaces an hour of digging through the ERP.

• What this contractor buys, and what they've stopped buying
• Open quotes and where they stalled, backorders to get ahead of, price changes to mention
• The two products they should be buying from you but aren't

It tells you who to call before they drift

Your contractors already split their wallet across three or more suppliers. The growth is sitting in the share you don't have, and Blocks watches the data and raises its hand.

• The HVAC account that stopped ordering line sets in March
• The plumbing customer who's never bought a water heater from you
• A call list with the reason attached, not a dashboard someone has to remember to check

The math your CFO will do anyway

• 27% of the PHCP workforce retires within 10 years
• The expertise you capture now is the margin you keep later. (ASA labor study)
• 8 hrs to mins complex quote turnaround, before and after AI assistance
• Speed isn't the pitch. It's what the expertise makes possible. (Distribution Strategy Group)
• 83% of contractors buy from three or more suppliers
• Every quote you are slow on is one a competitor answers first. (HARDI Voice of the Contractor)
• 70% of contractors shift spend when a supplier underperforms
• First-call answers are retention, not just service. (HARDI Voice of the Contractor)

Your people, amplified. Not replaced.

Distributors tell us the same thing HARDI's data shows: the counter relationship is why contractors stay. We agree, and that's exactly why it can't depend on one person's memory or one branch's staffing.

Blocks makes the veteran the teacher instead of the bottleneck: his cross-references, his job-site war stories, his "never pair those two" rules get captured while he's still around to laugh about them. Every rep, at every branch, on every shift then answers like him. New hires ramp in weeks because they've got the old-timer in their ear. And your best people finally get off the routine questions and back to the work that actually grows accounts.

Our counter and sales people offer something that AI can never replace: strong relationships built on product knowledge.

We built Blocks so that knowledge outlives any one career.

Meet your AI Revenue & Operations workforce

We sit on top of your ERP and deploy AI agents that execute your daily operations end to end. Demand grows. Your team doesn't have to.

Nina

Order Intake

• Takes orders by phone, email, chat, and WhatsApp
• Captures every order in your ERP without a single keystroke
• Reads POs and attachments straight from the inbox

Morgan

Quotes

• Creates accurate, margin-aware quotes in seconds
• Prices every line from your live ERP data
• Follows up on every open quote until it closes

Mike

Lead Generation

• Finds new buyers that match your best customers
• Reaches out and turns interest into real conversations
• Fills your pipeline with sales-ready leads

Maya

Growth Opportunities

• Spots the big project behind a small order and flags it to your rep
• Reaches out first when customers are due to reorder or go quiet
• Preps your reps for every meeting and hands them new business ready to close

Ryan

Support

• Answers customer questions across email, chat, and phone
• Resolves disputes by pulling order, shipment, and invoice context
• Flags delays and keeps customers informed before they ask

Daniel

Collections

• Watches every invoice from issued to paid
• Sends relationship-aware reminders that match each customer's history
• Reconciles partial payments and short-pays automatically

Ron

Procurement

• Follows every purchase order from creation to delivery
• Tracks shipments and communicates with suppliers in their language and time zone
• Detects delays days before they hit production

Eva

Accounts Payable

• Performs three-way match across PO, receipt, and invoice automatically
• Flags discrepancies and routes them for resolution
• Handles supplier disputes end to end

Leo

Product Expert

• Answers specs, compatibility, and lead times in seconds, with the source attached
• Names a valid equivalent when the first choice isn't available
• Adds the parts the job needs before the order closes

Eryn

Analyst

• Answers from all of your data at once: ERP, email, CRM, spreadsheets, and Blocks apps
• Comes back with the number, the trend against your target, and what is driving it
• Runs analytics across every other agent and connects the dots, customer by customer

From call to production

Demo in 3 days. Live in 4 weeks.

No months-long implementation and no data project on your side. One call is all it takes to see it working on your own catalog, and four weeks later your team is using it. Start internal-only and turn on more when you trust it.

Day 1

Discovery call

Tell us how your counter works today. We pick the questions and quotes where it pays off first.

Day 3

Demo

See it answering and quoting on a sample of your own catalog and price file, three days after the call.

Week 2

Working version

Connected to your ERP and live price file, plus your product docs. Your reps start testing it on real questions.

Week 4

Go live

We fold in your team's feedback and it goes live. Internal-only first; turn on customer-facing answers when you're ready.

See it answer a question only your best rep could answer.

Bring your nastiest cross-reference, your messiest emailed materials list, your most confusing A2L matchup. We'll load a sample of your catalog and show you live, in 20 minutes.

Book a live demo with your products

Questions your first call would cover

• Does it work with our ERP?
• Our pricing is complicated. Customer-specific, matrix, rebates. Can it handle that?
• How does it learn what our veterans know?
• What if it's wrong?
• Is our data used to train someone else's model?
• How long until it's useful?
• Can it answer our customers directly, nights and weekends?
• We're 40 people, not 400. Is this for us?